SEO stands for Search Engine Optimization, which is the practice of improving the visibility of a website or webpage in search engine results. The goal is to increase organic (non-paid) traffic to the site by making it more attractive to search engines like Google. This involves optimizing both the content and technical aspects of a website.
Some key components of SEO include:
- Keyword Research – Identifying the words and phrases people are searching for that are relevant to your content.
- On-page SEO – Optimizing individual pages on your site, including using the right keywords in titles, headers, and content, as well as improving page load speed and mobile friendliness.
- Off-page SEO – Building backlinks from other reputable websites to improve your site’s authority.
- Technical SEO – Ensuring that your website is easy for search engines to crawl and index (site structure, XML sitemaps, etc.).
- Content Quality – Providing valuable, informative, and engaging content that answers the questions users have.
- User Experience (UX) – Improving the design and navigation of your site so users can easily find what they’re looking for.
Are you working on any SEO projects, or looking to improve a website’s ranking?